Oral Care Market Worth 53.3 Billion by 2025

According to the new market research report Oral Care Market by Product (Toothbrush (Manual, Electric, Battery), Toothpaste (Pastes, Gels, Powder, Polish), Breath Freshener, Rinse & Distribution Channel (Consumer Stores, Retail Pharmacy, E-Commerce), and Region- Global Forecast to 2025, published by MarketsandMarkets™, the Oral Care Market is projected to reach USD 53.3 billion by 2025 from USD 45.8 billion in 2020, at a CAGR of 3.1%.

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The Factors such as the rising awareness about oral hygiene, growing incidence of dental diseases, and technological advancements in oral care products are expected to drive the growth of the Oral Care Market. Increasing the online purchase of oral care products is expected to create new growth opportunities for players operating in this market.

The toothpaste segment is expected to account for the largest share of the Oral Hygiene Market in 2019.

Based on product, the market is categorized into toothpaste, toothbrushes & accessories, mouthwashes/rinses, denture products, dental accessories/ancillaries, and dental prosthesis cleaning solutions. In 2019, the toothpaste segment was expected to account for the largest share of the Oral Care Market. The large share of this segment can primarily be attributed to the enormous adoption of toothpaste for maintaining oral hygiene, the treatment of dental caries, and its use in post-surgical procedures.

Browse in-depth TOC on “Oral Hygiene Market”
367 – Tables
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By distribution channel, the online distribution segment is expected to grow at the fastest CAGR in the forecast period

By distribution channel, the Oral Hygiene Market is segmented into consumer stores, retail pharmacies, dental dispensaries, and online distribution. Online distribution is expected to grow at the fastest CAGR in the forecast period in this segment. This high growth can be attributed to the increase in the number of e-commerce platforms focused on oral care/oral hygiene products, better convenience and availability of a variety of products through this channel along with proper discounts.

The Asia Pacific is expected to dominate the market in 2019 as well as serves higher growth potential during the forecast period.

In 2019, the Asia Pacific was estimated to account for the largest share of the Oral Care Market, followed by Europe. The dominant share of the Asia Pacific is attributed mainly to the rising geriatric population, growing prevalence of dental diseases, increasing focus of prominent players on emerging Asian countries, increasing healthcare expenditure (coupled with the increasing disposable income), raising awareness on oral healthcare, and the willingness to spend more on dental care. Other factors, such as the growing number of dental professionals, along with the increasing number of dental visits, will further support the growth of the Oral Hygiene Market in this regional segment during the forecast period.

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The key players operating in the Oral Care Product Market include Colgate-Palmolive Company (US), The Procter & Gamble Company (US), GlaxoSmithKline PLC (UK), Unilever PLC (UK), Koninklijke Philips N.V. (Netherlands), Johnson & Johnson (US), GC Corporation (Japan), 3M Company (US), Lion Corporation (Japan), Church & Dwight Co., Inc. (US), Sunstar Suisse S.A. (Switzerland).

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Oral Care Market – Top Players and Market Growth by 2025

Global Market Size -
The global oral care market is projected to reach USD 53.3 billion by 2025 from USD 44.5 billion in 2019, at a CAGR of 3.0%. Factors such as the rise in the prevalence of dental diseases and the growing awareness about oral healthcare are expected to drive the growth of the market.

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In recent years, product innovation has enabled the development of technologically advanced and easy-to-use oral care products, such as electric, artificial intelligence-equipped (AI), and vibrating toothbrushes. Major players have also launched interactive toothbrushes equipped with position detection and motion sensor technologies. These toothbrushes screen the oral cavity to provide real-time guidance for brushing and maintaining oral health. Electronic toothbrushes have witnessed growing adoption across both developed and developing countries, such as Brazil, Italy, the US, France, and Japan.

Top Leaders -
• Colgate-Palmolive Company (US) is a global leader in the toothpastes and manual toothbrushes market. The company provides advanced oral care products for kids and adults. High investment in R&D enables the company to develop new and advanced toothpastes and toothbrushes for the oral care market. The company invested approximately USD 289 million in 2016 in R&D. Though the company has a rich product portfolio of toothpastes and toothbrushes, the company does not offer denture products and prosthesis cleaning solutions.

• The Procter & Gamble Company (US) is a pioneer in the oral care market. P&G has a strong product portfolio comprising around ten category-based business units and about 65 brands. Its flagship products in the oral care market include Crest and Oral-B toothpastes and toothbrushes. The company aims to focus on the discovery and development of technologically advanced oral care products. For example, the company is currently focusing on the development of a smartphone-connected toothbrush, a device which gives personalized advice to people for brushing.

Some of the other players competing in this market are Unilever plc. (UK), GlaxoSmithKline plc. (UK), Johnson & Johnson (US), Koninklijke Philips N.V. (Netherlands), GC Corporation (Japan), Dr. Fresh, LLC (US), 3M Company (US), Lion Corporation (Japan), Church & Dwight Co, Inc. (US), Sunstar Suisse S.A. (Switzerland), Ivoclar Vivadent AG (Liechtenstein), Henkel AG & Company, KGaA (Germany), Jordan AS (Norway), Panasonic Corporation (Japan), Dentaid Ltd. (UK), Kao Corporation (Japan), LG Household & Health Care Ltd. (South Korea), Dabur India Ltd. (India), The Himalaya Drug Company (India), Patanjali Ayurved Ltd. (India), Supersmile (US), Ranir, LLC. (US), Young Innovations, Inc. (US), and Ultradent Products, Inc. (US).

In this report, the oral care market is categorized based on product, distribution channel, and region. Based on product category, this market is segmented into toothpastes, toothbrushes & accessories, mouthwashes/rinses, dental accessories/ancillaries, denture products, and dental prosthesis cleaning solutions. The toothbrushes and accessories segment is projected to register the highest CAGR during the forecast period. The high growth of this segment is mainly attributed to the increasing adoption of electronic and battery-powered toothbrushes.

Coverage of market players and change in market share of existing players
The report contains the company profiles of key players in this market. These profiles provide detailed information with respect to their business overview, financials, product offerings, recent developments, and MNM view. In the new edition of this report, we have profiled the key market player, and provided in-depth market share analysis for each product category. Market share analsis showcases the position of the key players in global market. The market share analysis provided for the top 3-4 players for each product category of the global oral care/oral hygiene market in 2018.

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Updated company profiles and competitive landscape
The report contains updated financial information for each listed public company from 2016 to 2018; recent developments of the company in the area of oral care market; and the detailed product portfolio of each company. The report also contains MNM views for all the key players profiled in the report. Recent developments help in identifying market trends and popular growth strategies adopted by players in the market.

Changing Trends in Dental Health and Future Growth of Global Oral Care Market

According to research report the global oral care market is projected to reach USD 53.97 billion by 2022 from USD 43.31 billion in 2017, at a CAGR of 4.5%. Factors such as the growing awareness regarding oral hygiene, rising incidence of dental caries and other periodontal diseases, and technological advancements in oral care products are the key drivers of this market.

In this report, the market is segmented on the basis of product, distribution channel, and region. On the basis of product, the global oral care market is segmented into toothpaste, toothbrushes and accessories, mouthwashes/rinses, denture products, dental accessories/ancillaries, and dental prosthesis cleaning solutions. The toothbrushes and accessories segment is expected to register the highest CAGR during the forecast period. Growing innovation in toothbrushes and rising adoption of technologically advanced toothbrushes are fueling the growth of this segment.

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Based on distribution channel, the market is segmented into consumer stores, retail pharmacies, online distribution, and dental dispensaries. The online distribution segment is expected to grow at the highest rate during the forecast period. The significant growth in e-commerce sectors owing to the expanding number of internet users is a key growth driver for the online distribution segment.

Geographically, the oral care market in the Asia-Pacific (APAC) region is expected to register the highest CAGR during the forecast period. Growth in this regional segment is largely driven by the large population, rising incidence of dental caries, increasing awareness of dental hygiene, and rising disposable incomes in emerging countries in this region.

Emerging markets such as India and China have higher potential for the growth in the oral care market due to the low penetration rates and low per-capita consumption of toothbrushes and toothpaste. Factors such as rising oral health awareness, increasing disposable incomes (which increases the willingness to spend on premium and advanced oral care products), change in consumer habits (brushing twice daily, replacement of toothbrush within 2-3 months), and increasing penetration of toothpastes and toothbrushes in the rural areas are expected to boost the adoption of oral care products in these countries; generating a significant growth opportunity for the players competing in the global oral care/ oral hygiene market in future.

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Future Growth of Global Oral Care Market

The global oral care market is projected to reach USD 53.97 billion by 2022 from USD 43.31 billion in 2017, at a CAGR of 4.5%. Factors such as the growing awareness regarding oral hygiene, rising incidence of dental caries and other periodontal diseases, and technological advancements in oral care products are the key drivers of this market.

In this report, the market is segmented on the basis of product, distribution channel, and region. On the basis of product, the global oral care market is segmented into toothpaste, toothbrushes and accessories, mouthwashes/rinses, denture products, dental accessories/ancillaries, and dental prosthesis cleaning solutions. The toothbrushes and accessories segment is expected to register the highest CAGR during the forecast period. Growing innovation in toothbrushes and rising adoption of technologically advanced toothbrushes are fueling the growth of this segment.

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Market Dynamics

Drivers

• Growing awareness on oral hygiene
• Technological advancements in oral care products
• Rising incidence of dental caries and other periodontal diseases

Restraints

• Competitive pricing pressure faced by prominent players

Opportunities

• Untapped emerging markets
• Increasing online purchase of oral care products

Challenges

• High dependence on retail stores

Technological innovation in oral care products drives the growth of the oral care market.

Product innovation has enabled the development of technologically advanced and easy-to-use oral care products such as electrical toothbrushes and vibrators. Players such as The Procter & Gamble Company (US) and Koninklijke Philips N.V. (Netherlands) are increasingly focusing on innovation in the market. These players are focusing on the development of application-based toothbrushes and smart electric toothbrushes, which are connected to a smartphone with the Bluetooth technology. Recently, some major players launched interactive toothbrushes equipped with position detection and motion sensor technologies. These toothbrushes screen the oral cavity to provide a real-time guidance for brushing and maintaining oral health. The development of such innovative products enables users to track oral care habits and improve oral health. Owing to these advantages, end users are willing to spend more on advanced products; this, in turn, is expected to drive the growth of the market in the coming years.

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Based on distribution channel, the market is segmented into consumer stores, retail pharmacies, online distribution, and dental dispensaries. The online distribution segment is expected to grow at the highest rate during the forecast period. The significant growth in e-commerce sectors owing to the expanding number of internet users is a key growth driver for the online distribution segment.

Geographically, the oral care market in the Asia-Pacific (APAC) region is expected to register the highest CAGR during the forecast period. Growth in this regional segment is largely driven by the large population, rising incidence of dental caries, increasing awareness of dental hygiene, and rising disposable incomes in emerging countries in this region.

Oral Care Market Dynamics and Major Market Developments

According to research report oral care market is expected to grow from USD 41.56 billion in 2017 to USD 53.97 billion by 2023, at a CAGR of 4.5% from 2017 to 2022. Oral care products are used for the diagnosis, treatment, and prevention of dental diseases; maintenance of oral hygiene; or postoperative care. These products include toothbrushes, toothpastes, mouthwashes/rinses, denture products, dental accessories/ancillaries, and dental prosthetic cleaning solutions. The base year considered for the study is 2016, and the forecast has been provided for the period between 2017 and 2022.

Market Dynamics

Drivers

• Growing awareness on oral hygiene
• Technological advancements in oral care products
• Rising incidence of dental caries and other periodontal diseases

Restraints

• Competitive pricing pressure faced by prominent players

Opportunities

• Untapped emerging markets
• Increasing online purchase of oral care products

Challenges

• High dependence on retail stores

Key players considered in the analysis of the oral care market are Colgate-Palmolive Company (US), The Procter & Gamble Company (US), Unilever plc (UK), Koninklijke Philips N.V. (Netherlands), GlaxoSmithKline plc (UK), Johnson & Johnson (US), GC Corporation (Japan), Dr. Fresh, LLC (US), 3M Company (US), Young Innovation Inc. (US), Ultradent Products, Inc. (US), Lion Corporation (Japan), Henkel AG & Company, KGaA (Germany), Sunstar (Japan), and Kao Corporation (Japan).

Major Market Developments

• In August 2016, Colgate-Palmolive Company (US) launched the Cibaca Vedshakti toothpaste in India. This product costs INR 50 (USD 0.78) for 175 grams, which is around 30% cheaper than the Dant Kanti toothpaste, a product from Patanjali Ayurved Ltd. (a prominent local player in India).
• In 2016, Koninklijke Philips N.V. (Netherlands) introduced Sonicare FlexCare Platinum Connected electric toothbrush. This electric toothbrush is rechargeable and feature inbuilt ultrasonic technology, which aids the safe and effective removal of dental plaque and reduces the chances of gingival inflammation and bleeding.

Technological innovation in oral care products drives the growth of the oral care market.

Product innovation has enabled the development of technologically advanced and easy-to-use oral care products such as electrical toothbrushes and vibrators. Players such as The Procter & Gamble Company (US) and Koninklijke Philips N.V. (Netherlands) are increasingly focusing on innovation in the market. These players are focusing on the development of application-based toothbrushes and smart electric toothbrushes, which are connected to a smartphone with the Bluetooth technology.  Recently, some major players launched interactive toothbrushes equipped with position detection and motion sensor technologies. These toothbrushes screen the oral cavity to provide a real-time guidance for brushing and maintaining oral health. The development of such innovative products enables users to track oral care habits and improve oral health. Owing to these advantages, end users are willing to spend more on advanced products; this, in turn, is expected to drive the growth of the market in the coming years.

Major Players in the Oral Care Market

The global Oral Care Market is projected to reach USD 53.97 Billion by 2022 from USD 43.31 Billion in 2017, at a CAGR of 4.5%. The market is consolidated in nature with the presence of many local, regional, and global players. Colgate-Palmolive Company (U.S.), The Procter & Gamble Company (U.S.), and Unilever plc (U.K.) were the major players in this market. The companies are mainly focusing on product launches, agreements, and expansions to strengthen their product offerings and establish a strong geographical foothold.

Colgate-Palmolive Company (U.S.) dominated the global oral care market in 2016. The company significantly focuses on product innovation, product enhancement, and product launches; it invested USD 289 million for R&D activities in 2016. The company launched two new products, Colgate Optic White Toothbrush + Whitening Pen (the toothbrush with a built-in whitening pen) and Pain Out (a tooth pain relief product) in 2014 and 2016, respectively. It also focuses on strengthening customer engagement through promotional activities. The increasing demand for oral care products, growing awareness about oral hygiene, and strong presence in emerging markets are significant growth opportunities for the company to enhance its position in the oral care market in the coming years.

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The Procter & Gamble Company (U.S.) held the second position in the global oral care market in 2016. P&G focuses on product launches as its major growth strategy. Since 2014, the company has launched various innovative oral care products such as Crest Sensi-Stop Strips, Crest Pro-Health [HD], Crest + Oral-B Pro- Health JR toothpaste and toothbrushes, and Oral-B GENIUS. Continuous innovation in oral care products will help the company enhance its position in the dental industry. The company targets dental institutes, private dental practitioners, pharmacies, and other distribution channels to promote and sell its products. The growing demand for technologically advanced oral care products and increasing awareness about dental hygiene provide growth opportunities to the company. However, frequent changes in the customer preferences towards oral care products present a major challenge for the company in the oral care market.

Major Market Developments

In August 2016, Colgate-Palmolive Company (US) launched the Cibaca Vedshakti toothpaste in India. This product costs INR 50 (USD 0.78) for 175 grams, which is around 30% cheaper than the Dant Kanti toothpaste, a product from Patanjali Ayurved Ltd. (a prominent local player in India).

In 2016, Koninklijke Philips N.V. (Netherlands) introduced Sonicare FlexCare Platinum Connected electric toothbrush. This electric toothbrush is rechargeable and feature inbuilt ultrasonic technology, which aids the safe and effective removal of dental plaque and reduces the chances of gingival inflammation and bleeding.

Target Audience

• Dental Practitioners
• Dental product manufacturers & distributors
• Dental R&D institutes
• Government associations
• Research institutes and organizations
• Market research and consulting firms
• Venture capitalists and investors