The global oral care market is projected to reach USD 53.97 billion by 2022 from USD 43.31 billion in 2017, at a CAGR of 4.5%. Factors such as the growing awareness regarding oral hygiene, rising incidence of dental caries and other periodontal diseases, and technological advancements in oral care products are the key drivers of this market.
In this report, the market is segmented on the basis of product, distribution channel, and region. On the basis of product, the global oral care market is segmented into toothpaste, toothbrushes and accessories, mouthwashes/rinses, denture products, dental accessories/ancillaries, and dental prosthesis cleaning solutions. The toothbrushes and accessories segment is expected to register the highest CAGR during the forecast period. Growing innovation in toothbrushes and rising adoption of technologically advanced toothbrushes are fueling the growth of this segment.
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Market Dynamics
Drivers
- Growing awareness on oral hygiene
- Technological advancements in oral care products
- Rising incidence of dental caries and other periodontal diseases
Restraints
- Competitive pricing pressure faced by prominent players
Opportunities
- Untapped emerging markets
- Increasing online purchase of oral care products
Challenges
- High dependence on retail stores
Technological innovation in oral care products drives the growth of the oral care market.
Product innovation has enabled the development of technologically advanced and easy-to-use oral care products such as electrical toothbrushes and vibrators. Players such as The Procter & Gamble Company (US) and Koninklijke Philips N.V. (Netherlands) are increasingly focusing on innovation in the market. These players are focusing on the development of application-based toothbrushes and smart electric toothbrushes, which are connected to a smartphone with the Bluetooth technology. Recently, some major players launched interactive toothbrushes equipped with position detection and motion sensor technologies. These toothbrushes screen the oral cavity to provide a real-time guidance for brushing and maintaining oral health. The development of such innovative products enables users to track oral care habits and improve oral health. Owing to these advantages, end users are willing to spend more on advanced products; this, in turn, is expected to drive the growth of the market in the coming years.
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Based on distribution channel, the market is segmented into consumer stores, retail pharmacies, online distribution, and dental dispensaries. The online distribution segment is expected to grow at the highest rate during the forecast period. The significant growth in e-commerce sectors owing to the expanding number of internet users is a key growth driver for the online distribution segment.
Geographically, the oral care market in the Asia-Pacific (APAC) region is expected to register the highest CAGR during the forecast period. Growth in this regional segment is largely driven by the large population, rising incidence of dental caries, increasing awareness of dental hygiene, and rising disposable incomes in emerging countries in this region.
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