Medical Holography Market Top Players and growth Strategies

According to research report the medical holography market is expected to grow from USD 163.4 million in 2015 to USD 953.9 million by 2021, at a CAGR of 33.7% from 2016 to 2021. The global medical holography market is in nascent stage with some of its products are still in developing stage. The global medical holography displays, software, and prints market is dominated by Holoxica Ltd. (U.K.), Zebra Imaging (U.S.), Echopixel (U.S.); while, the global medical holography microscopes market is dominated by Ovizio Imaging systems (Belgium), Lyncee Tec (Switzerland), and Phase Holographic Imaging (Sweden). In addition to these players, Realview Imaging (Israel), a prominent company in medical holography market is ready to launch advanced holography products for interventional and diagnostic imaging in the market.

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RealView Imaging Ltd. (Israel) is a leading player in medical holography market, has developed the holographic clinical beta system, a system to project real-time medical holograms. The company is focused on finalizing the designing and production of its first commercial holographic technology integrated product and is dedicated towards raising funds to cater to its R&D activities. Holoxica Ltd. (U.K.) is another leading player in this market and is specialist in making full-color 3D holograms and holographic displays for scientific and medical applications. The company has developed hologram images of human brain, liver, eye, and ear to help doctors during surgeries.

On the other side Zebra Imaging Inc. (U.S.), a leading provider of three-dimensional (3D) digital holographic images and interactive 3D displays, is focusing on partnerships and collaboration to strengthen its presence in the market.

Focusing on digital holography microscopy, Lyncee Tec SA (Switzerland) and Ovizio Imaging systems (Belgium) are offering of holography microscopes for various biomedical research applications. Both these companies are laying emphasis on launching advanced microscopes by collaborating with other research organizations and academic universities.

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Industry players adopted the strategy of new product launches; mergers and acquisitions; expansions; investments; agreements, collaborations, and partnerships as major growth strategies to achieve growth in the global medical holography market. In order to strengthen their market position and customer base, companies adopted agreements, partnerships, and collaborations as a key growth strategy. This strategy also helped companies to garner larger market shares and strengthen their customer base and production capacities. For instance, in June 2016, zSpace partnered with Visible Body (U.S.) to offer new software for zSpace’s VR (virtual reality) solution to provide virtual 3D human anatomic models of the human body to healthcare professionals, patients, and students across the globe.