Market Dynamics
· Drivers
o Rising adoption of holography products in biomedical research and medical education
o Growing clinical applications of holography
o Emergence of holography as a promising technology in representing complex 3D structures
· Restraints
o High computational cost of processing holograms
· Opportunities
o Increasing investments in the digital holography market
· Challenges
o Technological limitations
o Less effective projection under sunlight
Rising adoption of holography products in biomedical research and medical education drives the growth of the medical holography market.
Holography has emerged as one of the most promising tools for the medical industry. Holographic techniques have extended their applications in life sciences and medical research as well as medical education. The use of holographic imaging and projection has resulted in tremendous changes in the field of biomedical research and medical education and training.
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In addition to medical imaging and research, holographic display technology and digital holograms are extensively used in the education industry and hospital teaching. 3D visualization through holography products create an interesting and interactive learning atmosphere as holography helps retain more information compared to other learning techniques. With growing focus on structural biology in medical schools, various market players are focusing on developing holographic prints and holography software to be used for medical teaching and training applications. Companies have developed a 3D kit for medical students and doctors that will help them practice surgeries and dissections without needing real bodies and organs. Echopixel, an emerging player in the medical holography market, launched True3D Viewer, a new generation of medical visualization software. This software converts anatomical data from patients into fully interactive, three-dimensional virtual reality images. With these innovations, medical holography is increasingly being used for healthcare research, hospital teaching, and medical education.
The growing applications of holographic techniques, coupled with their advantages, have encouraged their adoption in research labs, schools and universities, and hospitals across the globe.
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