According to research report the Oral
Care/Oral Hygiene Market is expected
to reach USD 53.97 Billion by 2022 from an estimated USD 43.31 Billion in 2017,
at a CAGR of 4.5%. The growth of the market is mainly driven by growing
awareness regarding oral hygiene, rising incidence of dental caries and other
periodontal diseases, and technological advancements in oral care products.
Browse 218 market data tables
and 38 figures spread through 228 pages and in-depth TOC on "Oral
Care/Oral Hygiene Market”
Technological
innovation in oral care products drives the growth of the oral care market.
Product innovation has enabled the development of technologically
advanced and easy-to-use oral care products such as electrical toothbrushes and
vibrators. Players such as The Procter & Gamble Company (US) and
Koninklijke Philips N.V. (Netherlands) are increasingly focusing on innovation
in the market. These players are focusing on the development of
application-based toothbrushes and smart electric toothbrushes, which are
connected to a smartphone with the Bluetooth technology. Recently, some
major players launched interactive toothbrushes equipped with position
detection and motion sensor technologies. These toothbrushes screen the oral
cavity to provide a real-time guidance for brushing and maintaining oral
health. The development of such innovative products enables users to track oral
care habits and improve oral health. Owing to these advantages, end users are
willing to spend more on advanced products; this, in turn, is expected to drive
the growth of the market in the coming years.
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By product, the toothpaste
segment accounted for the largest share of the market
On the basis of product, the toothpaste segment accounted
for the largest share of the global oral care market in 2016. This is primarily
attributed to the huge adoption of toothpaste to maintain good oral hygiene,
avoid dental diseases, and for post-surgical procedures. The toothbrushes and
accessories segment held the second largest share and is expected to grow at
the highest CAGR during the forecast period.
Europe dominated the market
in 2016
Europe accounted for the largest share of the oral care
market in 2016, followed by Asia-Pacific. Factors such as large patient
population, increasing incidence of dental caries and other periodontal
diseases, growing adoption of technologically advanced oral care products, and
increasing awareness about oral hygiene are contributing to the large share of
Europe in the market.
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The major players in the global oral care market are
Colgate-Palmolive Company (U.S.), The Procter & Gamble Company (U.S.),
Unilever plc (U.K.), Glaxosmithkline plc (U.K.), GC Corporation (Japan),
Koninklijke Philips N.V. (Netherlands), Johnson & Johnson (U.S.), Lion
Corporation (Japan), 3M Company (U.S.), Dr. Fresh LLC. (U.S.), Ivoclar Vivadent
AG (Germany), Henkel KgaA (Germany), Jordan AS (Denmark), Panasonic Corporation
(Japan), Sunstar Suisse S.A. (Switzerland), Church & Dwight Co., Inc.
(U.S.), Dentaid (U.S.), Kao Corporation (Japan), LG Household & Health Care
Ltd. (Japan), Dabur India Ltd. (India), Himalaya (India), Patanjali Ayurved
Ltd. (India), Supersmile (U.S.) Ranir, LLC. (U.S.), Young Innovations, Inc.
(U.S.), and Ultradent Products, Inc. (U.S.).
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